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What Should Be Measured?

Before collecting data, it’s important to understand which activities should be included within your measurement.

 

TRACE has been designed to help organisations measure the most significant sources of emissions associated with events and business operations. Depending on what you’re measuring, relevant categories may include:

  • Energy Usage
  • Food & Drink
  • Production and Built Items
  • Graphics and Signage
  • Travel & Accommodation
  • Event Transport and Logistics
  • Waste and Recycling
  • Online and Hybrid Event Activity

Measuring Events

When measuring an event, we recommend including all activities that are directly related to the planning, delivery and operation of the event.

This may include:

  • Venue energy consumption
  • Catering and hospitality
  • Materials and production
  • Supplier transport and logistics
  • Audience travel and accommodation
  • Staff travel and accommodation
  • Waste management
  • Online streaming activity

Including all relevant activities will help provide a more complete picture of your event’s environmental impact.

 

Measuring Business Operations

When measuring business operations, the focus shifts from a single event to the ongoing activities of your organisation.

This may include:

  • Office energy consumption
  • Purchased goods and services
  • Waste generation
  • Operational logistics

The categories measured will depend on the scope and objectives of your reporting.

 

Not Every Category Will Apply

Not all measurement categories will be relevant to every event or business operation.

For example:

  • An exhibition stand may not require audience travel data.
  • A virtual event may not generate waste or require freight transport.
  • A business operations footprint may not include event-specific categories such as catering or audience travel.

 

TRACE allows you to tailor your measurement to reflect the activities that are relevant to your organisation or event.

 

Start Broad, Then Improve

Many organisations begin with limited information and improve their measurements over time.

The most important step is to identify the activities that are relevant to your event or business operations and begin measuring them. As your processes mature, you can expand your scope and improve data quality.

 

Next Steps

Once you’ve identified what should be measured, the next step is understanding what information you’ll need and who can provide it.

Read What Data Do I Need to Collect? to learn more about gathering information from suppliers, audiences and internal teams.